Talk about False Advertising Zinfographic

I’ll tell you a secret… Living abroad, it’s actually way more difficult for me to decipher false advertising in a second language than I’d like to admit. That makes talking about false advertising in your ESL classroom a good idea!

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I mean… It’s a pretty great lesson plan for your ESL class, but I wouldn’t call it life-changing. False advertising feels more the norm than honest advertising these days, and it’s hard to fathom how any of us actually believe any of it. But I’ll tell you a secret… Living abroad, it’s actually way more difficult to decipher false advertising in a second language. That makes talking about false advertising in your ESL classroom a good idea! Equip yourself with an infographic, speaking activities and a really fun task to round off your class!


How to use Zinfographics.

You can use our Zinfographics in a multitude of ways depending on your objectives. Here are a few propositions for introducing these activities in your online and offline classes:

  • Put students in pairs and distribute an infographic to each pair. The pairs analyze the infographic and respond to the questions in the “comprehension” box. Proceed, then, to a class-wide review of the comprehension questions. Then, complete the speaking activities as a group or in pairs.
  • Divide students in groups of 2 or more, cut out the different parts of the infographic and then distribute a different part to each group. Have each group present the content of their section of the infographic to the class. Once all the pieces of the infographic have been presented, students respond as a class to the questions in the “comprehension” box. Then, they complete the speaking activities.
  • For an online class, display the infographic on your screen and use the screen share function. Ask your students to respond in turns to the “comprehension” questions. The other students can, if they would like, finish any incomplete answers. Then, complete the speaking activities as a class.
  • Display the infographic and share your screen, or send the PDF file to each of your students. Ask students to analyze the infographic, and then (if possible) present 2 pieces of information they already knew and 2 pieces of information that surprised or shocked them.
  • You could also use the infographics in an inverted classroom. To do so, ask each student to analyze the infographic at home and respond to the “comprehension” questions. You can also ask them to find some additional information about the subject which they will present to the class. This will facilitate a large amount of speaking.
  • Note: Before presenting the infographic, you can write the name of the subject on the board and brainstorm the topic using a variety of questions, such as “What words do you associate with this subject? What do you know about this subject? Have you heard about this subject in the news recently? What’s your opinion on the subject?” etc.


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Ian Kime

Ian Kime

I have been teaching English abroad since receiving my CELTA certificate in Poland in 2018. I enjoy tracking my individual students’ development but love having lessons with big groups! Now that I teach online, I am accompanied by my sidekicks Olaf, Mała, Pirate and Bandit on a regular basis.

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