Online Friendly ESL Discussion Worksheet: Influencers

Today you and your students will be talking about the exploding growth of influencer marketing in South Korea. There’s no need for a video that explains what an influencer is, but this video will get your students thinking about how influencers have become mainstream and how the industry is growing.

If you like warmers (it’s basically my favorite part of the lesson), ask your students to explain one or more of their favorite Youtube channels. Do the content creators use their platform to sell other things?

Start by distributing the PDF to your students, and then watch the video below once or twice.

The video:


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Ian Kime

Ian Kime

I have been teaching English abroad since receiving my CELTA certificate in Poland in 2018. I enjoy tracking my individual students’ development but love having lessons with big groups! Now that I teach online, I am accompanied by my sidekicks Olaf, Mała, Pirate and Bandit on a regular basis.

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