ESL Discussion: The Power of Brands

Use this ESL discussion worksheet to talk about the power of brands and how they are controlling your mind. Sort of.

When you walk out the door, what do your clothes, devices, shoes and accessories say about you? What affiliations do the brands you are wearing have? What impression do your brand choices tell other people? It’s sure you know the answer is “quite a bit,” but you may not know to what extent. Complete the ESL discussion on the power of brands and how they alter your behavior whether consciously or unconsciously. Since this is a freebie, you’ll have to come up with your own warm-up activity!

If you are interested in a more in-depth look at a particular case study, you can check out how Burger King is rebranding itself >>


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Ian Kime

Ian Kime

I have been teaching English abroad since receiving my CELTA certificate in Poland in 2018. I enjoy tracking my individual students’ development but love having lessons with big groups! Now that I teach online, I am accompanied by my sidekicks Olaf, Mała, Pirate and Bandit on a regular basis.

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