Online Friendly ESL Discussion Worksheet: Adorkable

Today you and your students will be talking about the newest aesthetic targeting Gen Z consumers. It’s called adorkable and it’s making it mainstream in advertisements and marketing strategies for Gen Z focused consumer goods. The word adorkable has even made it into the English dictionary – “unfashionable or socially awkward in a way regarded as appealing or cute.” I learned a lot about different marketing marketing strategies while building this worksheet and wasn’t shocked to learn that the Millennial’s aesthetic is called “blanding” which was a direct response to the Boomers’ aesthetic of strong brand identity. But that’s for a future worksheet 😉

If you like warmers (it’s basically my favorite part of the lesson), download this PDF with a few examples of brands following the adorkable aesthetic. What do your students think? Are they attracted to the aesthetic or turned off? How does it differ from what they are used to?

Start by distributing the PDF to your students, and then watch the video below once or twice.

The video:


There are no reviews yet.

Be the first to review “Online Friendly ESL Discussion Worksheet: Adorkable”

Your email address will not be published. Required fields are marked *

The reCAPTCHA verification period has expired. Please reload the page.

Ian Kime

Ian Kime

I have been teaching English abroad since receiving my CELTA certificate in Poland in 2018. I enjoy tracking my individual students’ development but love having lessons with big groups! Now that I teach online, I am accompanied by my sidekicks Olaf, Mała, Pirate and Bandit on a regular basis.

It takes a team of 13 to create and produce this material. In order for that to continue, please think about purchasing your own subscription to ESL Expertz and encourage your colleagues to do the same. We appreciate your confidence and support!

Featured now

Newest activities