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Adorkable ESL Discussion Worksheet
Ian Kime
July 13, 2022

Why are young people so adorkable?

 

Want to talk about current marketing trends? Use this adorkable ESL discussion worksheet online as an interactive PDF or offline as a printable.

Today you and your students will be talking about the newest aesthetic targeting Gen Z consumers. It’s called adorkable and it’s making it mainstream in advertisements and marketing strategies for Gen Z focused consumer goods. The word adorkable has even made it into the English dictionary – “unfashionable or socially awkward in a way regarded as appealing or cute.” I learned a lot about different marketing marketing strategies while building this worksheet and wasn’t shocked to learn that the Millennial’s aesthetic is called “blanding” which was a direct response to the Boomers’ aesthetic of strong brand identity. But that’s for a future worksheet 😉

If you like warmers (it’s basically my favorite part of the lesson), download this PDF with a few examples of brands following the adorkable aesthetic. What do your students think? Are they attracted to the aesthetic or turned off? How does it differ from what they are used to?

Start by distributing the PDF to your students, and then watch the video below once or twice.

The video: https://youtu.be/IM92N2h84Wg

adorkable esl discussion worksheet

 

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We hope you enjoy this adorkable ESL discussion worksheet 🙂

 

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Ian Kime

Ian Kime

I have been teaching English abroad since receiving my CELTA certificate in Poland in 2018. I enjoy tracking my individual students’ development but love having lessons with big groups! Now that I teach online, I am accompanied by my sidekicks Olaf, Mała, Pirate and Bandit on a regular basis.

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