ESL Discussion: Fast Food and Burger King Rebrand

I only go to places like McDonald’s or Burger King when I’m on a road trip. It’s a tradition. Or at least, that’s what I tell myself. And other people. While living in Poland, I noticed a certain affinity towards Burger King that I never quite understood. The majority of people I met preferred it over McDonald’s. One wonders why… Is it possible the recent rebrand has something to do with its success? Use this ESL discussion worksheet to talk about fast food and, more specifically, Burger King’s recent rebrand. It’s not just the logo that’s changed.

• Warm-up question examples: What is the first thing that comes to mind when you hear “Burger King”? Do you prefer Burger King or McDonald’s? What’s your favorite fast food chain and why?
• Watch the video once: Ask your students the question: Have you noticed any similar changes in some of the brands you choose?
• Watch the video again: Answer the questions on the PDF in pairs.
• Speaking Activity: Put students in pairs to complete the speaking activity – directions on the PDF.
• If you’ve still got time left over, put your students in small groups to discuss the group activity.
• For homework, think about assigning the go further article on the back page for a reading and writing assignment.

The video: https://www.youtube.com/watch?v=sQROpfZAyNE

Find out how brands are controlling our minds. Sort of. Talk about the power of brands today >>