Online Friendly ESL Discussion Worksheet: Adorkable

Today you and your students will be talking about the newest aesthetic targeting Gen Z consumers. It’s called adorkable and it’s making it mainstream in advertisements and marketing strategies for Gen Z focused consumer goods. The word adorkable has even made it into the English dictionary – “unfashionable or socially awkward in a way regarded as appealing or cute.” I learned a lot about different marketing marketing strategies while building this worksheet and wasn’t shocked to learn that the Millennial’s aesthetic is called “blanding” which was a direct response to the Boomers’ aesthetic of strong brand identity. But that’s for a future worksheet 😉