ESL Discussion Worksheet: Email Newsletters

I guess you could say I’m addicted to email. Yep, it’s not social media (unless you count YouTube Shorts…); I check my email all the time. Why!? I even check the promotions and updates folder. I might have a problem. I’ll just say that I am signed up for a number of newsletters that are actually pretty interesting. And what’s best (for me) about these newsletters: Short text. Yes, I said it… I rarely read the full articles :/ But getting the headlines and a short summary does help me feel a bit more connected to what’s going on.

I’m not saying I’m right. And I’m not saying you’ll be talking about my email habits in this discussion. Thankfully. But I was interested to find out that I’m apparently not alone, and companies are still heavily using email marketing to build trust and sell to their customers. Also, my eyeballs are worth a lot of money. Wish I could get a cut!