Support our work and access everything. Get  

ESL Task – Plan a Television Commercial

by | Jul 17, 2022

advertising campaign

Registered users download this PDF file for free.

Already registered? Click here to log-in or create a new account



How to use this ESL task

This interactive PDF was designed as a task-based ESL activity you can use during any number of different types of lesson plans. The bulk of the activity deals with describing a spokesperson for an imaginary product – No, the students don’t have to come up with their own product!

The task is meant to take up about 30 minutes of class time with your beginner students. However, you can use it with more advanced students or groups as long as you expect more detail.

Version 1: Page 1. Students work in pairs or groups. Send the PDF to all of your students so they can follow along. Each group should choose a secretary to record their ideas. Each group chooses a product and then follows the questionnaire to determine the look of their spokesperson. After that, they follow the questions at the bottom in order to plan their TV commercial using their spokesperson. At the end, groups present their commercials to the class.

Version 2: Page 2. Students work individually or in pairs. Send everyone a copy of the PDF. Each group chooses a product to sell. Then, they fill out the questionnaire to choose their spokesperson. Each group takes turns describing their spokesperson. After each presentation, the other groups must try to guess which product they are trying to sell by following the prompt at the bottom of page 2. You can give them all some time to write out their answers. Any team to guess the correct product earns a point. The spokesperson receives a point for each correct guess.


Go further

Looking for a way to make this your entire lesson plan? Start off by watching some commercials with well-known spokespeople. After each one, ask the following questions:

  1. What is the product?
  2. Who are they trying to sell this product to?
  3. Why did they choose this spokesperson?

And here are some examples of commercials with spokespeople:

  • The Geico Gecko:
  • George Clooney Nespresso:
  • Tim Williams Trivago:


Looking for more?

This activity comes from our Vocabtivate: Appearance premium resource. This resource comes with 3 other task-based ESL activities concerning appearance.


Ian Kime

Ian Kime

I have been teaching English abroad since receiving my CELTA certificate in Poland in 2018. I enjoy tracking my individual students’ development but love having lessons with big groups! Now that I teach online, I am accompanied by my sidekicks Olaf, Mała, Pirate and Bandit on a regular basis.


Submit a Comment

Your email address will not be published.